Launched in 1978, this program established the reputation of MARLEX netting US $ 400 million in European retail sales in a six year period.
One of the largest licensing programs ever done in Europe, with over 100 License contracts signed covering nearly 3.000 products : home textiles, clothing, accessories, bags, hats, gloves, umbrellas, stationery, posters, books, paper goods, gift items, dolls, toys, puzzles, games, porcelain, home decors, wall coverings, mirrors, candles, boxes, melamine kitchen items, children’s jewelry, cosmetics, and more…
In the USA, the retail department store chain SEARS & ROEBUCK (800 stores) included nearly 40 pages of Miss Petticoat products (Petticoats and Pantaloons) in their catalog during the peak of the US program in the early 1980’s.
MISS PETTICOAT Licensed products stand presented by MARLEX in major European trade fairs : Frankfurt Paperworld and Ambiente, Gift and Home products, Nurenberg Toy Fair, Cologne's Children's Fashion Kind und Jugend, Paris Toys, Gift and Fashion Fair, London Licensing Show and Pitti Bimbo, Children's Fashion in Bolgogna, Italy.
